Lush Japan announced a four-offering ZO&FRIENDS collection on 24 September 2026, with an early-access stage before the wider Japanese launch. The characters were created by IPX, known for LINE FRIENDS, with G-DRAGON. The company described the collection as its first collaboration limited to Asia.
The Japanese channel timetable
The release set 28 September for the official app and two named stores, LUSH SPA Shinjuku and LUSH Kobe Sannomiya. It set 30 September for stores across Japan and the official online shop. These dates describe the Japanese rollout and should not be generalized to every market in the Asian collaboration.
The two-stage approach gave the app and selected stores a distinct opening moment. For readers encountering both dates, the difference is the channel, not necessarily a changed launch plan. It is useful to retain the store names with the early date so that a national announcement remains geographically precise.
Four offerings, with a duo inside one of them
- Cloud Cat ZOA bath bomb.
- Fluffy ZOA hair mist.
- AKIZAKI Duo, combining a shower gummy and body scrub.
- A&NE Stormy Weather body spray.
The count needs that distinction: the duo is one listed offering containing two components. Counting those components separately would produce a different total from the four-offering collection described by the company.
The formats also show how a character collaboration can spread across different routines. A bath bomb gives the visual identity a shaped object; mists and sprays carry the character world into bottles; a duo creates a paired product presentation. The names link the products while the functional categories tell a customer what each item does.
This report covers the lineup and announced dates after the launch window has passed. It does not claim continuing stock, provide prices or repeat the release’s skincare and emotional-benefit language as tested outcomes. Product names are English descriptions of the Japanese release labels.
Source: the Lush Japan-issued 24 September announcement, read on 22 October 2026.
Related dated company and product developments: Beauty News.
Leave a Reply