Quick answer. e.l.f. Beauty completed its rhode acquisition on 5 August 2025, according to its results release the next day. The earlier agreement announcement said Hailey Bieber would retain her founder role while becoming Chief Creative Officer and Head of Innovation. Together, the documents explain who acquired the business and how its creative leadership was presented at the transaction stage.

The closing figure and the headline figure

The company reported $800 million at closing, subject to customary adjustments, comprising $600 million in cash and $200 million in stock. A further earnout of up to $200 million depends on future growth over three years. That is why the agreement was described as a $1 billion deal even though the closing consideration was lower.

This distinction matters in a beauty ownership story because it keeps a potential future payment separate from an amount associated with completion. It does not require a prediction about whether the additional payment will be earned, and it should not be treated as a valuation recommendation.

The brand team described at signing

The May release assigns Bieber oversight of creative, product innovation and marketing, along with a strategic-adviser role to the combined companies. It also says co-founders Michael D. Ratner and Lauren Ratner, together with CEO Nick Vlahos, would continue leading the brand from Los Angeles.

That structure makes the story more specific than a celebrity brand being sold. It identifies the activities linked to the founder’s expanded title and places them alongside the wider leadership team. These are the roles announced for the transaction, rather than an independently updated directory of every executive in October 2026.

Ownership and product identity

A change in ownership gives readers a reason to examine how product direction, creative presentation and distribution develop afterward. Those questions are best followed through named launches and company updates. The ownership event alone does not establish that formulas, packaging or customer experience changed.

This article’s subject is the completed transaction and announced responsibilities. Retail performance at Sephora is a separate question with a different reporting basis.

Sources: e.l.f. Beauty’s May agreement release and August completion disclosure, read on 22 October 2026.

Related dated company and product developments: Beauty News.