Quick answer. CHANEL Limited’s financial release for the year ended 31 December 2025 says the company opened more than 25 dedicated Fragrance & Beauty boutiques, rolled out a new Fragrance & Beauty app and launched ecommerce in Mexico and Argentina. It also reports that a fragrance manufacturing facility in France opened in February 2026. The release does not give a market-by-market map for the boutiques or app.

Source checked: 13 October 2026. The primary document was published in London on 19 May 2026 and covers the company’s 2025 financial year, with a separate facility-opening date in 2026.

Keep the beauty figures separate from the wider boutique count

The release’s “over 25” figure refers specifically to new dedicated Fragrance & Beauty boutiques. Elsewhere, the company says it opened more than 40 boutiques across its activities during 2025, including markets such as Japan, Mainland China, the Middle East and Mexico. The second number has a wider scope. Treating the two as separate counts is important: the report does not say that all 40-plus openings were beauty stores, nor does it say that every dedicated beauty boutique opened in the same group of countries.

CHANEL names three channel developments for Fragrance & Beauty: additional dedicated boutiques, a new app and ecommerce launches in Mexico and Argentina. Those items describe different forms of customer access. The company announcement does not specify which countries received the app, whether ecommerce replaced an existing local route, or whether online sales are included in a separate business metric.

Why a channel announcement is not a sales result

CHANEL’s release says Fragrance & Beauty performance was driven particularly by Fragrance and Skincare. It lists selected launches and gives context about the company’s wider investment, but it does not attach sales figures to the new boutiques, app or two ecommerce markets. A store opening can show that a channel exists; by itself it does not show how many customers use it or whether the investment generated a particular return.

The company also reported spending on strategic real estate and manufacturing. Its release says a new fragrance manufacturing facility in France opened in February 2026. This establishes the stated location and timing of the opening. It does not disclose output capacity, products made at the site, the facility’s employment level or the share of CHANEL fragrance supply it represents.

Questions the release leaves open

Readers comparing market expansions should look for a specific market, channel and date in each announcement. Here, Mexico and Argentina are expressly tied to ecommerce. The release does not identify the locations of the 25-plus Fragrance & Beauty boutiques or give an app-market list. Nor does it report local product range, fulfillment terms, prices, inventory or store-level performance. Those details are not safely inferred from the company’s global footprint.

For later coverage, the next useful evidence would be a dated local CHANEL store or shopping page, a company notice naming the app markets, and a later results document that directly measures the relevant channel. Any such source should be checked on its own date, because country storefronts and retailer networks can change after a financial release.

Evidence and limitations. All counts and strategic statements here come from CHANEL’s own FY2025 document. It is primary evidence of what the company reported, not an independent audit of each opening or a study of shopper behavior. We do not treat the company’s descriptions as a ranking or recommendation. More dated company and product coverage appears in Beauty News.

Source notes

CHANEL Limited, “Financial Results for the Year Ended 31 December 2025,” published 19 May 2026: official English release (PDF), checked 13 October 2026.